First person: what does a district manager bring to an organization? -PCT

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Raphael Masferrer

What do all the companies on the PCT Top 100 list have in common? They all went through some growing pains. While these growing pains were different for the 100 companies – it could be deciding when to hire a salesperson, not having enough staff, or having the right staff in the wrong place – all companies had to deal with. to a variety of management issues over the years. Fast-growing businesses may consider hiring an organizational manager. But why? Such leaders are needed for a variety of reasons: overseeing day-to-day operations, or having someone to be decisive or implement accountability. Depending on the size of the business, these tasks may be performed by one or more people. In many cases, these duties are the primary responsibility of a district manager.

WHAT DOES A DM DO? District Managers (DMs) are fortunate to be responsible for maintaining a company’s culture throughout their territory and, more importantly, ensuring it transcends the organization’s customers. . SMs are also the go-betweens between the business and the front-line teams regarding vision, processes, etc. These professionals are not only equipped with business acumen, but experienced enough to elevate different teams in the organization to the next level.

How does a DM elevate all levels of the pest control business? As leaders, deputy ministers need to focus on staff training and development on a daily basis. Challenging business owners/partners to get out of their “comfort zone” is part of the development process. This focus not only helps with employee retention, but it also helps improve productivity. Plus, it reinforces the company’s culture, which will give front-line partners the confidence to make the right choices that will benefit both the company and its customers.

District managers also contribute strategically to high-level projects, depending on the organization’s vision, structure and financial situation. An example would be an organization that wants to grow strategically over the next five years. Growth can occur via increased revenue (sales) or mergers and acquisitions. These individuals are responsible for ensuring teams embrace and embrace the company’s vision and culture for ultimate success.

Conflict resolution is another area where DMs can have a positive impact. Diversity provides many benefits to the workforce; different points of view is just one example. However, diversity can have its tough times. There are times when personalities clash and conflicts arise (for example, between a manager and an employee). Having SMs in the team is beneficial in creating a win-win scenario to resolve the conflict. Building triadic relationships will help find common ground where both parties can come to a resolution. Deputy ministers can also provide advice on how parties can work together on goals.

There are many moving parts within an organization that require additional leadership guidance. Having the right reporting structure will allow each individual to focus on the company’s vision and goals. District managers are one of those leaders who are essential not only to implement and maintain structure within an organization, but also to focus on the culture of the company. These leaders have the ability to strategically position teams for maximum results. Accordingly, district leaders accomplish these goals by teaching, developing, and nurturing team members.

Rafael Masferrer, who oversees the South Florida region for Truly Nolen of America, is one of 11 district managers within the company and one of two recently promoted to senior district manager.

Daniel E. Murphy